With Harvard Business research showing 75% of venture-backed startups fail, I'm writing to suggest a story idea for Focus on Women Magazine on how an unfunded startup quietly grew to $100M+ revenue in Silicon Valley.
Enter Scalable Press [scalablepress.com] - the world's first tech company using software and automation to disrupt the printing industry - that says that startups fail because they throw their capital around without establishing a plan for longevity.
Here are the 4 pillars that led to Scalable Press's success:
FRUGALITY: CREATE A VIRTUOUS CYCLE
Don't waste all your capital on extravagant perks. Instead, solidify your market advantage by passing savings onto your customers, reinvesting into your future, and accelerating your expansion pace.
URGENCY: DECIDE NOW, NOT LATER
Maintain a sense of pressing importance. This translates to individuals moving fast-whether they're prioritizing important decisions or driving activities that further your company's goals.
LONG-TERM THINKING: FIX PROBLEMS WITH LASTING SOLUTIONS
Solve problems by using technology to build long-term, scalable solutions. Build fundamentals-driven resources, instead of just creating a quick fix for the immediate problem.
CUSTOMER FOCUS: REMEMBER WHO DRIVES BUSINESS
Focus your energy on anticipating and fulfilling customer expectations. Customers are at the core of your business-and if you put your own interests first you'll quickly start losing them.
For more on Scalable Press or for additional tips on how to build a successful startup that will last, I'm happy to arrange an interview with a member of the Scalable Press team.
July/August - 2018
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2010 Jan/Feb issue
Tammy Erickson, Olympic Medalist
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